“100% Pure saw the highest revenue month from Facebook in over a year and a half.”
— Ric Kostick, Co-founder and CEO at 100% PURE
100% PURE is an industry leader in natural and organic beauty products.
The Ask
100% Pure approached us with 3 requests:
Optimize to a 3.5 ROAS against an uncapped budget
Maximize revenue by driving purchases across the product line
Increase new customers
The Results
100% PURE received the highest revenue period since 2019
92% increase in ad spend
202% increase in purchases
53% increase in ROAS
The Breakdown
Segmented the sale into three product categories
Ran cosmetics, skin care, and hair & body as individual campaigns
Tailored audiences segmentation and creative variations to each category
Ran strategic interest prospecting and retargeting segments, and tailored creative variations for each stage of the funnel
Aggressively scaled initial spend against each category
Capitalized on initial momentum while iterating on top performing ads in each category by trimming spend on low converters as performance fatigued
Quickly stabilized performance at the conclusion of the sale
Adjusted strategy to appropriate spend levels and implemented funnel exclusions to target strategic audiences
Top Performing Creative
