Everything you need to know about TikTok’s Creator Marketplace
Source: Ivan Samkov at Pexels.com
With the Creator Marketplace initiative, TikTok has created an influencer marketing platform that will help in connecting brands and advertisers to creators. The platform will facilitate an authentic relationship between brands and creators, helping both parties to create trending influencer marketing campaigns.
The platform will give brands access to all the influencers/Creators on TikTok. Brands will also be able to use tools to create an influencer marketing campaign. Moreover, influencers will get access to brand deals and partnerships.
Let’s take a deeper look at TikTok’s Creator Marketplace, and how it can benefit brands and creators.
Why Brands and Creators should use TikTok Creator Marketplace?
For brands, the creator marketplace is a source of credible and accurate data on influencers. Also, brands can filter their searches more narrowly to find the perfect influencer for them. Filters include demographics, various TikTok analytics, follower age breakdown, etc.
Source: mediakix.com
The platform will also help creators. Influencers using the creator marketplace will be able to connect and communicate with brands. This will ensure that the partnerships between brands and creators will be authentic and safe since it won’t happen over a third-party platform.
How to use TikTok Creator Marketplace?
To use TikTok Creator Marketplace, brands and marketers will have to sign-up through TikTok. After completing the sign-up process, TikTok will review and approve your account for Creator Marketplace.
Once you are given access, you can start using the home dashboard. The dashboard is where you can get started on searching for creators, analyzing and assessing individual creators, communicate with creators, and create reports on your influencer marketing campaigns.
Let’s take a closer look at all the possibilities on the dashboard:
Discover Influencers/Creators
The creator marketplace makes searching for the right influencer easier. You can filter your searches using 9 different filters. These filters will help you narrow your search to the exact type of influencer you are looking for. The 9 filters include:
Country or Region
Topic
Reach
Average Use
Audience Country or Region
Gender
Age
Audience Device
E-commerce Anchor
Source: mediakix.com
Play with each of these filters to find the right influencer for your campaign. However, if you already know the creator with whom you would like to collaborate, you can simply search for them by their name or TikTok handle.
Influencer/Creator Profiles
Once you sort out the creators you would want to collaborate with, you can click on each individual profile to get detailed information on the creator.
Source: mediakix.com
The information in the influencer profile is divided into 4 sections. These sections include:
Core Metrics
Sample Videos
Audience Demographics
Performance Trends
Contact Influencers/Creators
Before contacting an Influencer/Creator, TikTok requires you to fill out a form. This form ensures the communication between brands and creators is secure and professional.
Source: mediakix.com
In the form, you are required to provide information on your business industry. Depending on advertising restrictions in some countries, some industries are prohibited from advertising. You will also need to specify the main goal you want to achieve through the creator. These goals include increase exposure, increase traffic, increase downloads, etc.
Lastly, you will also need to specify the talent fee you are willing to pay to the influencer for their efforts. You can either suggest an initial fee per sponsored video or choose to negotiate the fee later with the influencer.
Reporting Campaign Results
Source: mediakix.com
You can also use the creator marketplace to create reports of the campaign results. In order to get accurate reports, make sure the influencers you hire associate every sponsored video to the right campaign. The influencer also needs to disclose the video as sponsored, or that video won’t be tracked for campaign insights.
Want to know more about TikTok Advertising? Contact our expert team at Acquire Agency today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner and Shopify Partner. We have helped countless businesses optimize their social media campaigns and your business can be next.
Source: