Hot Marketing Strategies For Summer 2022
Summer is upon us. As the temperatures rise, your sales can too. Here are 10 ways you can keep your marketing HOT all summer long!
#1: Summer Social Media Content
Just like any season, make sure your social media content reflects the summer season! Use summer colors and classic summer visuals like: swimming, beaches, watermelon, iced drinks, road trips, and so on. Customize your unique business to summer vibes.
#2: Have Fun with Summer Slogans
Come up with your own summer slogan, or pick from the suggestions below!
Fun in the sun
Take me to paradise
Sun is shining, keep on smiling
These deals are hot hot hot!
Schools out
Beach life
Sweet summertime
Life is a beach
It may not seem like these relate to your specific offerings, but find an angle and make it your own. Have fun with the process.
#3: Create Campaigns with a Summer Theme
This tip comes from combining the two above. Take your marketing routine – email newsletters, social media, commercials, online advertising, etc. – and summer-ize it. Whether that’s the visuals and slogans, or the deals and copy you create. Consider a summertime banner on your website. Write blogs to take advantage of summertime SEO. Or read on for more summer tips!
#4: Summer Sales + Holidays
How can you spin your products and services into a summer sale? Consider the following holidays and special days this summer:
Father’s Day: June 19th
First day of summer: June 21st
Canada Day: July 1st
Independence Day: July 4th
International Friendship Day: July 30th
Want to get extra creative with quirky days like Hot Dog Day or French Fry Day? Check out a full list of fun days for June, for July, and August.
#5: Winter Sales
Winter may seem like the last thing on your customers’ minds with summertime buzzing through the air. But that’s why you have a chance to stand out with a winter sale. Remind your customers in the midst of summer that “winter is coming” – how can you help them prepare now, before the cold arrives?
#6: Contests or Giveaways
Party through the summer with fun contests and giveaways. You can make the prizes summer-themed or something they can use later in the year when the busyness of summer wears off. Keep it light and fun! Contests and giveaways are a great way to grow your following and get extra exposure.
#7: Run a Summer Competition or Challenge
This one is similar to a contest or giveaway, but requires commitment and a longer investment of time for your followers. Challenges and competitions are a great way to engage deeper with your community. Ask them to partner with you to grow in an area your business serves. At the end of the competition or challenge, you’ll have a great selling point for how your products and services help them achieve more.
#8: Community Involvement
Summer is the season where people have more time for fun. They are looking for things to do. Businesses everywhere find ways to create community events or times for fun in the sun. How can you get involved in your community this summer? Sponsor, attend, or host an event? Partner with another company to create something fun together?
#9: Summer-Long Specials
Consider a summer-long special for the summer months. This could be a free consultation, extra demo, summer discount, and so on. Set this as a limited time offer for the summer to incentivize engagements. Make the most of these opportunities for extra sales.
#10: Back-to-School Campaigns
Finally, as summer ends, people wrap up their summer vacations and scramble to prepare for school. How can your products or services be used in the back-to-school season to help people? Capitalize on the opportunity to make sales in this final push of summer.
Riding the Summer High
School is out and vacations are in. In the summer, spirits are high and excitement vibrates through the air. Ride that excitement throughout the season with your customers. Invite them to join your summer fun in your marketing and increase your revenue in the process.
