How To Cure Ad Fatigue?

Last week we addressed how to identify whether your audience has ad fatigue. Ad fatigue occurs when your advertising and marketing becomes stale and redundant. Your audience is no longer engaging with your content and your campaigns are becoming less effective. Head back to our last blog to read more.

This week, let us overcome ad fatigue. Many see this phenomenon as a bigger sign that their business is on an irreversible down swing, but this is typically not the case. You can cure your ad fatigue. It may even take just a few simple steps.

Locate the Cause

But first, let’s identify the cause of ad fatigue. Each step to your solution will work to cure the cause. Why does ad fatigue happen?

Put simply: Ad fatigue happens when content becomes boring. It may be too predictable, too repetitive, too cliche, not interesting enough, and so on. With a million voices begging for attention in the world, how can a single one stand out? How can you capture the attention of your audience? How can you make them stay instead of scroll past?

One: Refresh Your Color and Design

Ad fatigue occurs when someone has seen your same ad multiple times. When they see it coming along their feed once again, they scroll past because they already know who you are and what you have to say. That content is yesterday’s news. 

Change this by refreshing your ad’s visual colors and design. This doesn’t have to be an extravagant change. Keep it simple by only changing the background color. Or just the pictures you choose to promote. People typically see visuals before anything else, so keep it fresh and updated.

Two: Shuffle Through Different Ads

This next step is similar to the first. You should be running several kinds of ads, even if you’re only promoting one sale. If you’re only showing one ad over and over on repeat, your audience will develop ad fatigue. 

To combat this from the beginning, make it a habit to always create three or more versions of the same advertisement. For example, talk about a pain point in the first, highlight a feature in the second, and demonstrate your process in the third.

Or create three advertisements for three levels in your customer’s journey. The first for someone in the audience who’s never heard of you. The second for someone who knows a little bit about you. And the third for someone who knows about you and needs that last push of persuasion.

Get creative. Have fun with your marketing! Design multiple versions of your ad and shuffle through them. This solution keeps your audience from being stuck viewing the same material over and over. Intrigue converts more than monotony.

Three: Review Your Results

Another easy way to slip up and let your audience drift into an ad fatigue slumber is by failing to spot the signs. Always monitor your campaigns. Know what is performing well and what isn’t. 

When engagement begins to dwindle, ask why. Investigate. And make changes accordingly. Staying on top of your reports will help you catch ad fatigue before it develops in the first place.

Build Better Ads

Identifying, preventing, and curing ad fatigue is important for every business because it is detrimental to the success of your marketing. Remember our statistic that people today see nearly 10,000 advertisements every day. Standing out among the voices is becoming a more challenging balancing act every day. Stay creative as a marketer by keeping your advertising fresh, adapting several versions, and monitoring your reports to catch ad fatigue before it goes too far.