How to grow a business presence on TikTok
Want to know how you can build a business presence on TikTok that will generate results?
TikTok is a social media platform unlike any other, closing in on 1 billion users this year.
With such a huge audience, TikTok is a ripe opportunity for marketing. With the right strategy and tactics, businesses can use this platform to grow their brand awareness and increase direct sales.
Source: Later.com
To guide you through the uncharted waters of TikTok we have put together a few easy to execute tips. Take your brand following to the next level by simply applying these best practices while advertising your business on TikTok.
Tip 1. Build a strong content strategy.
Source: Hootsuite.com
TikTok is where creativity and authenticity come to life, so simply reusing content from other platforms won’t work.
TikTok’s Head of Small Business Solutions advised “Don’t make Ads, make TikToks.” TikTok believes every business owner advertising on TikTok should live by this motto.
Keep these 4 important points in mind while creating your TikTok content strategy:
Engage with the audience like a user and not an advertiser.
Think creativity first, conversions second.
Start a new trending conversation or join an existing trending conversation.
Focus on topics that have the potential to build a community around your brand.
Tip 2. Avoid the most common mistake!
Source: Keira Burton on pexels.com
TikTok is majorly used by a young audience, and young audiences hate advertising!
The most common mistake businesses make on TikTok is engaging with their audience as an advertiser. Focusing too much on conversion and sales will make your content seem a lot like advertising and less like a TikTok. And the audience hates this!
Avoid this by focusing on creative and authentic content that will create an entertaining experience for the audience.
Tip 3. Improve your TikTok SEO with Hashtags.
Hashtags are the best way to make sure your content aligns with what the audience is searching on TikTok.
Using the relevant hashtags will ensure the right audience sees your videos.
Finding relevant keywords is simple. All you need to do is, type a broad keyword into to search bar on TikTok. Once you do this, TikTok will suggest all the associated hashtags related to what you typed.
The best practice is to include at least 3-4 relevant hashtags in your caption.
Source: neilpatel.com
Also, participate in hashtag challenges. Hashtag challenges are how trends spread on TikTok. Creating and bringing people to participate in your brand’s hashtag challenge may be tricky. However, you can always search for hashtag challenges relevant to your business and participate by creating the challenge video.
Source: Hootsoute.com
Tip 4. Use TikTok Paid Ads.
We know building a presence organically takes time and patience. If you want to reach a wider audience quicker, paid TikTok ads are the best way to do it.
TikTok offers 5 different types of paid ads:
In-Feed Ads
Branded Hashtags
Top View Ads
Branded effects
Brand Takeover
Source: Later.com
A TikTok Ads Account is all you need to start publishing paid ads on TikTok.
You can personally handle your Ads account or you can reach out to an expert TikTok advertising agency like Acquire Agency.
Tip 5. Partner with other creators.
Source: Later.com
Partner with other creators that post content associated with your field of business. This can help in boosting your following. Ideally, you want to find creators with similar interests and a good amount of followers that also happen to be your target audience.
You can find creators by searching TikTok for topics relevant to your business. This will help you find the relevant creators. Make sure you research the creators well enough before approaching them.
You can approach creators by sending them a friendly message. Keep in mind, many famous creators will only collaborate with your brand if you have a good amount of followers too. So make sure you build a decent following on TikTok before using this tip.
Tip 6. Use Influencer Marketing.
Influencer marketing is a great way to reach a wide audience. Influencer marketing has proved to be very successful. Here are a few stats by Digital Market Institute, to prove influencer marketing is the way to go on TikTok:
4 in 10 millennial subscribers claim their favorite influencer knows them better than their friends.
53% of women made purchases due to influencer posts.
40% of people purchased something after seeing it on Instagram or Youtube.
However, keep in mind that finding the right influencer may not be the easiest task. TikTok solved this problem by developing the “TikTok Creator Marketplace.”
Source: neilpatel.com
Join the marketplace and find the right influencer for your product or service. The marketplace offers data on every influencer which will help you to forecast the ROI of the planned influencer marketing campaign.
Tip 7. Use TikTok Pixel.
TikTok Pixel is a great analytics tool that helps you understand how the audience behaves on your website.
The data generated by the Pixel can be used to create and advertise to lookalike audiences. Lookalike audiences are a group of people who are most likely to be interested in your business since they are similar to your existing customers.
Source: ads.tiktok.com
Learn more about TikTok Pixel from our previous blogs:
How to set up TikTok Pixel for your website.
How TikTok Pixel can Help your business track Ad performance.
Tip 8. Upgrade to a Pro Account to get TikTok Marketing Analytics.
Upgrading to a pro account is free, and it can help you make accurate decisions based on data rather than gut feelings.
Follow these easy steps to upgrade to a Pro Account:
Go to the “Privacy and Setting” on the TikTok app.
Click “Manage my account.
Find the option that allows you to enable the “pro” upgrade.
Source: neilpatel.com
The Pro account also gives you access to “Follower Analytics.” Here you can get insights on your followers, such as the other content your audience is watching and when they’re the most active.
This data can help you improve your advertising content and make it resonate with the audience. It will also help you set accurate audience targeting for your paid TikTok Ads.
Tip 9. Follow TikTok Marketing best practices.
Here are few TikTok marketing best practices you can follow to build your business presence:
Experts suggest posting content between 10 am and 6 pm.
Write a detailed and personable Bio on your business page, so people know what your business is all about.
Link your business’s other social media profiles to your TikTok account.
Keep a list of fresh hashtags and trends. Make videos on these trends and hashtags to better your chances to reach a wider audience.
Want to know more about TikTok Advertising? Contact our expert team at Acquire Agency today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner and Shopify Partner. We have helped countless businesses optimize their social media campaigns and your business can be next.