Retain access to all the analytics that Facebook is deprecating using Fates.ai. Here's how you can navigate your eCommerce business through Apple’s new policy changes.

Savvy online retailers need to update their marketing playbook. Right now, smaller businesses with local supply networks are advantageously positioned to scale their online sales and reach new audiences. 

Guide customers down the sales funnel by maintaining a holistic full funnel approach, running agile campaigns, and reaching out to the right audiences.

Businesses are eligible for financial support from Facebook through their new Small Business Grants Program, which offers $100M in grants and ad credits to help businesses experiencing disruptions from the COVID-19 pandemic.

Ad fatigue is inevitable with traditional campaign management. Keep your ads fresh by running agile campaigns, and regularly testing out new creative ideas.

Resourceful marketers will find that quarantine offers new opportunities for sourcing video content that is both engaging and authentic.