IOS14 Is Changing the Facebook Advertising Game
Retain access to all the analytics that Facebook is deprecating using Fates.ai. Here's how you can navigate your eCommerce business through Apple’s new policy changes.
Running Effective Ads During COVID-19
Savvy online retailers need to update their marketing playbook. Right now, smaller businesses with local supply networks are advantageously positioned to scale their online sales and reach new audiences.
Five Common Culprits for Failed Facebook Ads
Guide customers down the sales funnel by maintaining a holistic full funnel approach, running agile campaigns, and reaching out to the right audiences.
Getting Facebook Grants and Ad Credits
Businesses are eligible for financial support from Facebook through their new Small Business Grants Program, which offers $100M in grants and ad credits to help businesses experiencing disruptions from the COVID-19 pandemic.
How to Diagnose and Fix Ad Fatigue
Ad fatigue is inevitable with traditional campaign management. Keep your ads fresh by running agile campaigns, and regularly testing out new creative ideas.
Creative Assets Brands Often Overlook
Resourceful marketers will find that quarantine offers new opportunities for sourcing video content that is both engaging and authentic.
Agile isn’t just for Tech Companies
Consumer interests change like the wind. Adopt the Agile workflow in your marketing strategy to tackle unexpected hurdles swiftly and without disruption.
Managing Paid Ads in Times of Crisis
Five strategies to grow your business during economic instability. Despite the uncertain economic landscape, the changes incited by COVID-19 offer businesses new opportunities.
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