Chefs Plate is Canada’s #1 meal kit delivery service, offering fresh
ingredients and tasty recipes
delivered right to your door.
The Challenge
Head-to-head against Chefs Plate’s
existing agency
Chefs Plate looks at performance on a CPA basis and prioritizes LTV at scale
The agency that achieved lowest CPA and highest conversion rate would take over full management of the account
Both agencies had a 65/35 split towards prospecting, and had to provide clear, frequent insights and data with quality learnings
The Results
After a 6 week test:
Acquire achieved a greater CPA reduction week over week
Acquire’s reporting was more consistent, frequent and reliable through the use of data visualization tools, weekly performance overviews and daily updates
Overall, Acquire scored higher on insights, testing and speed and ultimately won the head to head, taking over full account management
The Breakdown
Data-Based Learnings
Our custom built test dashboard provided Chefs Plate with the insights to determine their discounting structure.
Creative Testing
Acquire tested 1600 ads in the duration of the head to head while our competitor tested 400. Acquire tested multiple design templates, video concepts and copy variations whereas the competitor focused solely on copy variations.
Structured Campaign Strategy
Acquire took a bold strategy towards the discount test by utilizing the discount towards the bottom of funnel- yielding higher CTRs and better long term outlook.
Top Performing Creative
