“Acquire helped us more than double MRR in under 8 months while providing exceptional customer service all the way. Couldn’t recommend them more. ”
— James Juras, CEO of Hol Food
Hol Food’s mission is to make nutritionally complete food accessible and affordable. Powered by delicious flavours, this on-the-go meal supplies you with 100% of your daily nutrition, so you can give 110%.
The Ask
Hol Food’s primary requests were to:
Increase net new customer purchases
Reduce blended CPA across all campaigns
Grow conversion rates from first purchase to subscription
Analyze data & improve target messaging
The Results
After two months, Hol Food experienced:
Drove 500+ new clients in prospecting campaigns
Decreased overall CPA by over 50% in first 3 months
Increased average order value by 15% through dedicated strategy towards converting sample packs
Scaled up monthly spend by 8x with a positive ROAS, with a 32% increase in ROAS over Q4
The Breakdown
Tailored Campaign Strategy
Using historical and competitor analysis, we developed a core audience segments and a time-based funnel strategy.
Development of Content Library
We populated Hol Foods’s video library with evergreen content to create modular edits as part of our iterative creative strategy.
Agile Campaign Management
We tested creative variations in quick sprints, iterating and scaling up winning creative to find the most right messaging.
Restructured Funnel Strategy
We developed a strong LTV strategy which converted sample pack users into long term subscription customers.