Sheertex has revolutionized the pantyhose industry with their ultra-durable, snag resistant tights. Acquire has been helping Sheertex grow from when they were two employees to now over a hundred employees.
The Ask
Sheertex approached us with the following challenge to compete with 2020’s record breaking Black Friday season:
Scale spend above a 1.85 ROAS
Increase top line sales compared to 2020
Drive new customer acquisition
The Results
During the 2021 BFCM season, Acquire achieved:
3.5x sales in 2021 compared to 2020
Efficiently spent $5M+ on Facebook
262% increase in new customers
The Breakdown
Structured Campaign Strategy
In-depth audience and incremental scale planning, and exploration of acceleration, day parting, and bid cap campaigns to override the FB algorithm to allow for aggressive efficient scaling.
Creative Testing
500+ creative variations developed, 1000+ lines of copy tested
Optimized Ad Performance
Hourly optimizations based on efficiency
Top Performing Creative
