The VIO System
Data driven creative direction and content variation.
Data Driven Creative Process
The VIO is Acquire’s internal content library system for asset management, concept development, iterative testing, and scaling.
Through VIO, we strategically test many concepts and fine tune the most successful and compelling ads.
A data-based & systematized approach to creative.
Variation
Variations are concepts for target audiences, interests, or use cases, that footage can be leveraged for.
Iteration
Iterations are catalogued by a code system based on its message, audience, and footage type.
Optimization
Optimizations are data informed adjustments to creative components that drive ad performance.
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Use our 75 million market data points to create your next campaign playbook.