A Modern Guide To Marketing Your Business On Facebook
Facebook set the groundwork for the now very active world of social media. With 2.9 billion users, what began as a way to connect with friends and family has quickly become a valuable marketing tool. A tool that can instantly narrow these billions of people down to the thousands or millions that will engage with your business.
Whether you’re a small, local, or large business, you can benefit from marketing on Facebook. Whether you have a business page already and need to optimize, or you’re starting from scratch, here is your modern guide to marketing your business on Facebook.
Organic and Paid Content
There are both paid and organic marketing opportunities on Facebook. Never discredit the organic marketing opportunities of social media. Think of social platforms as social gatherings. Meeting people online today is a lot like meeting people in person at a networking event. Organic Facebook strategies give you the opportunity to build relationships without paying for advertisements.
Paid Facebook strategies involve paying for more opportunities to get in front of the right people faster. You can share pictures, videos, or text posts as advertisements on Facebook. The best part is: you can choose who you want these to show up to. It’s important that you know your ideal audience when doing any social media marketing, but especially if you choose this paid route, since you’ll want to make sure you are paying to be shown to the right people.
Types of Content
Whether you choose organic or paid advertising, it’s good to know the different types of content you can share. Here are five types of content on the Facebook platform.
Text:
Without any photos or videos, you can share a thought, quote, or question to spark conversation.
Photo:
With a photo or graphic, you can share your products, culture, behind the scenes, and more. Photo content is a great way to engage with and attract followers.
Video:
The internet is increasingly leaning towards video formats to share content. Videos build trust, share your personality, and connect with your audience in a deeper way than other forms of content.
Links:
As a business page, you’ll want to push people to your website where they can buy your products and services. Link posts are a way to share a quick thought and direct someone to your site.
Stories:
Taken from Instagram, you can add stories to your Facebook page as well. Stories are photos or videos with optional text added over the content. Great for a behind-the-scenes look into the day to day of your business!
6 Tips for Marketing on Facebook in 2022
We’ve covered organic and paid strategies and the forms of content you can post. Now here are 6 specific tips for marketing on Facebook in 2022.
#1: Personality
Be more than a sales pitch. Facebook is all about connecting, building relationships, and sharing. How is your brand unique? What is your brand passionate about? Share the personality of your brand on Facebook.
#2: Consistency
Consistency is key. Consistent posting leads to consistent engagement. Consistent engagement leads to more consistent revenue results for your business. Avoid haphazard and last minute sharing. Keep a content schedule to ensure you are posting regularly.
#3: Facebook Groups
The groups feature on Facebook was originally created for people on Facebook with similar interests like plants, locations such as neighborhood associations, or groups like the people you graduated with in high school, to come together. But they are a great asset for businesses. You could create a group for people in your industry to share their tips and tricks, or a networking group. Use your imagination! It is a great way for people to connect with each other, and you are the community leader to make it happen. Which builds trust and interest in your brand.
#4: Engaging
Be engaging with your Facebook page! Spark conversation by asking questions. Share footage of what your business looks like behind the scenes. Facebook is a great platform for community building and interaction. Use that to your advantage!
#5: Professional Profile
Make sure your profile is 100% up to date and looking great. Here are the elements you need for your business page:
Profile picture: depending on the business this could be your logo, product, or a spokesperson
Cover photo: should be clear, crisp, and on brand
Call to action button: Customize yours to fit you best (contact, shop, book a service, etc.)
Contact information: make sure this always stays current
About: Have clear and concise messaging about your brand
A professional profile unifies your brand. When set up right, anyone visiting your page will know within seconds exactly who you are, what you do, and why they should care.
#6: Short Videos
As most online platforms today, Facebook is joining the short video trend. Made popular by several channels including TikTok and soon after Instagram Reels, short videos are a trending form of content today. Make short videos using Facebook Reels to increase your Facebook business page insights in 2022.
Facebook Marketing
Facebook is a great platform for businesses of all sizes. You can share many different kinds of content. Whether you choose to go the organic or paid route, or a combination of both, you have the opportunity to reach hundreds of millions of users on the biggest social platform online today. Follow these tips to ensure your success on the platform, and grow your revenue with an active Facebook business page this year.
