Top 5 Ad Personalization Ideas For 2022
Personalization is a key characteristic of marketing today. People want to feel seen, unique, and special. Some of the greatest marketing campaigns involve highly personalized content or products. How can your business become more personalized in 2022? We’re looking at 5 quick ideas for personalizing your business in 2022.
1: Collect Data
You can’t personalize without knowing your customers. To do this, you need data. Gather data on who your customers are, what they like, what they don’t, and know the demographic.
How?
Survey customers (but keep it simple, don’t send an overwhelming three-page survey)
Study who follows you on social media
Study the demographic of the people who buy from you
2: Create Customer Examples
Also referred to as client avatars, it’s important to have an example of an average customer for your company. Use the data from the last point to create a client avatar. This is helpful because it turns data into a personality within a person. Instead of just a list of words and statistics on a page. Run personalization ideas through the lens of this client avatar.
How?
Create a persona and connect the data from the last point to that personality
Ask questions like “What are this person’s favorite brands?” and “What are their hobbies?”
3: Follow the Customer Journey
If you haven’t already, map out your customer’s journey from not knowing your company at all to making a purchase. What stages do they go through? For example, they see you on social media, visit your website, read some blogs, watch a video you have, shop around, and purchase. Each one of these points is part of the customer journey. Personalize each step.
How?
Write out your customer’s journey
How can you make this experience more personal? Add a chat box, get them to subscribe to emails to build the relationship, or utilize cookies when possible to understand what they like and target ads to them
4: Personalize Merchandise
There are a variety of ways to personalize merchandise. First, you can offer freebies to people who sign up for an event you’re running, or the first 20 shoppers, or who purchase a service with you. This merchandise can be fun swag with your company name on it or, if it’s possible for your business, it could be something personalized with the name of the customer. Because who doesn’t love free stuff?
How?
There are many sites online who sell swag customizable to your business
Customizing for customers will look different depending on your industry. Get creative! For example: do you sell handmade jewelry? Can you make an earring in the shape of their initials?
5: Call People by Their Name
Whenever possible, use someone’s name. There are automated ways of doing this. Email newsletters can input someone’s name, for example. But there are also ways to make it more personal by calling someone out by name yourself. This could be as simple as engaging with someone on social media and calling them by name, or as time-consuming as customizing a proposal to fit the client’s name and personal details.
How?
Whenever someone gives you their name – subscribes to your email or makes a purchase – customize your site and communications to remember and use their name
Consider more personal and less programmed ways to use someone’s name. Can you customize a proposal with their name on it, engage with more followers on social media, or respond to every social message?
How Will You Personalize Your Business?
The possibilities for personalizing your business are truly endless. These are just 5 examples. The most important decision is choosing to personalize. How you decide to personalize is up to you. Use these as launching pads to personalize your business, or as ideas to spark the imagination!
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