How To Market Your Business On TikTok In 2022
TikTok was the most downloaded app in 2021 with over 745 million downloads. With millions of people watching TikToks every day, many businesses are wanting to capitalize on this opportunity to get in front of as many people as possible. Here’s how you should strategize your marketing on TikTok in 2022.
Be Consistent
One of the most important things you can do on the TikTok platform is post consistently. Unlike the long form video content on Youtube, TikTok videos do not have to be awesome in quality. Fancy lighting, crisp cameras, and clear backgrounds can be nice, but not necessary. Followers appreciate the authenticity of the platform. Popular users on TikTok pick up their phone and film a quick video all the time, no matter where they are. And it works.
The Bottom Line:
Post videos every day
Value quantity over quality
The presentation doesn’t have to be perfect
Make Your Content Quick, Rich and Engaging
TikTok videos are short. They could be 5 seconds. Because of this, your content must be extremely engaging. You have less than 1 second to catch a user’s attention. If you don’t, your video will be buried under their swiping fingers and the app will stop showing it to others. Whether it’s a story, 5 tips, or something visually exciting — make it too engaging to swipe past.
The Bottom Line:
Create a solid and immediate hook in the first second of the video
After the hook, keep reeling them in so they continue watching
Make your content short, interesting, and rich with value
Hashtag it Up
Hashtags are important for every social media strategy. Including TikTok. Remember there are millions of users making TikToks every day. Hashtags are how this content stays organized and how the app understands who to show videos to. Finding the right hashtags for your business and using them consistently will help your videos reach the right people and grow your content fast.
The Bottom Line:
When studying your competitors on social media, note what hashtags they are using that may also be relevant to you
Mix highly popular hashtags with less popular ones to stay competitive and get seen
Use a hashtag generation tool to help identify the best hashtags for your business
Be Interactive
Even with great content, it’s not enough just to post your own videos on TikTok and walk away. You need to be active on the platform. You can make connections with influencers, other businesses, followers, and potential clients. Plus, your username will be seen more often and you may get ideas for new videos or hop on a trend to create your own content.
The Bottom Line:
Reply to comments from viewers of your content
Comment and like posts from people in your industry or influencers you want to connect with
Use connections on the app to make collaboration TikTok videos
Grow Your Business with TikTok
Social media platforms began as a way to connect with family, friends, and the world. But they have quickly grown into shopping, learning, entertainment, and more. Having an active social media presence is essential for every business today. And as one of the most popular platforms especially among young people, every business should look into the TikTok space.
From organic growth opportunities to engaging with influencers and making new connections for your business, TikTok is a valuable social media marketing tool. Content on this platform must be highly engaging and rich in a very short amount of time. Your strategy should be to post consistently, use the right hashtags for your business, and engage with others on the platform. Don’t underestimate the power of TikTok. Get your business active on it to establish and grow your brand with the power of social media marketing.
