A New Way To Simplify Influencer Marketing
There’s no doubt about it: popular people influence the buying decisions of others. When the famous and celebrities wear a product, use a service, or make a recommendation, fans and followers listen. Brands have understood this for years, paying the famous to be the face of their brand, host a commercial, or just to try their product.
With the rise of social media came a new kind of famous person: the Youtube famous, Insta-famous, and TikTok famous. Social media influencers with a large following and therefore a potent voice. Businesses soon swooped in to make their offers and brand deals, capitalizing on their popularity. Influencer marketing has been growing exponentially ever since.
The Power of Influencer Marketing
How can you increase your brand recognition? How can you get fresh leads who find your company reliable? How do you entice people to come to you? The answer is in the power of influencer marketing.
By paying an online influencer to promote your product or service on their platform, your brand can reach a new audience of millions in moments. Unfortunately, hiring an influencer is not always as easy and simple as it sounds.
The Challenges
It’s easy to visualize the potential and get excited about using influencer marketing. However, despite the glowing opportunity for increased revenue, an influx of leads, and growing positive brand perception, influencer marketing can be a bit of a handful to manage.
First, you have to find the right influencer. One who makes sense for your brand. One who has a good following, will be interested in your offer, and who you can trust to do a good job on the content. Once you find some good influencers you have to spend time messaging prospects, creating contracts, and following up.
Influencers may say they are interested and then not respond to the contract. They may haggle on your offer. Even when the entire process is smooth, there comes the challenge of measuring the results. How do you calculate your return on investment? Was this marketing strategy worth it? How do you know?
The Emerging Solution
There’s good news for businesses and influencers alike. A trending solution is on the rise to improve the influencer marketing process. The company #paid is a platform designed to bring influencers and businesses together and nurture a mutually beneficial relationship based on better revenue results and saved time for everyone.
Influencers can join the platform as “creators” who are open to collaborating with brands. Brands can view the creators on #paid and reach out with an offer. The platform provides a smooth process for both parties, including valuable insights so you can review the results of your campaign.
In the end, #paid works to make more money for both the influencer and the business. You can also manage multiple platforms at one time and view insights for each one. This trending solution makes influencer marketing simple and accessible for any business and influencer ready to get in the game.
The Influencer Marketing Trend Continues
The influencer marketing trend is only expected to continue to grow. Currently, 70% of teens trust influencers more than traditional celebrities. As these teens grow, it’s likely these feelings will stay the same. Additionally, 49% of consumers depend on recommendations made by influencers for their buying decisions. Influencer marketing is here to stay. And #paid’s contribution makes the process easier and more effective for both business and influencers.
