Should You be Blogging in 2022?
Many businesses today publish company blogs on their website. They use blogs for updates and announcements, product features, industry trends, and any other topic their business may want to address. Blogging requires time and other resources to manage. In 2022, is blogging regularly a valuable tool for business? Can you really make more money with a blog, or is it an unproductive effort?
Is a Blog Worth it?
You may look at your present blog, or the prospect of starting one, with skepticism. Is a blog really a worthwhile undertaking? In 2022, blogging is alive and thriving, helping businesses everywhere reach their goals. Here are some of the top benefits of blogging as a business; we’ll address a few of them in this article:
Connect and communicate with your audience
Demonstrate and prove expertise to build trust
Get more leads and close more sales
Show up on more searches and drive more website traffic
Enrich your marketing efforts
Blogs Close More Business
Are you viewing your blog as the money making machine it really is? Businesses with a blog see an average of 67% more leads each month than those without a blog. Why is this? Blogging builds trust and expertise with potential customers.
One of the biggest hurdles to closing more sales is building trust and expertise. Blogging helps you do both. Imagine: a skeptical customer enters your website and finds your blog section where you look at your products behind the scenes, or address common questions about your business or industry. You are showing any website visitor that they can trust you and your products because you know what you’re talking about.
Blogs Boost Website Traffic
Every business wants to drive more traffic to their website. More traffic means more leads and more sales. But how can you get more people to see your website? Maintaining a regular blog could increase your monthly number of website visitors by 55%.
Blogs are everywhere. Nearly any Google search will lead you to a blog as one of the results. People are asking questions that blog posts can answer. Use your blog strategically. Don’t publish a blog just to check a box. Know the questions your customers are asking. Then create a blog post posing the same question and show them why you (and your products!) are the answer.
Blogs Bolster Marketing Efforts
Marketing is a big machine of moving parts: social media, email, online advertising, and more. Blogs enrich your other marketing strategies and seal the deal. People may hear your name from word of mouth or a social media post. But coming to your blog could be the game changer. You could convince 34% more buyers to make an unplanned purchase simply by having a blog.
Moving a customer down the marketing funnel often involves someone coming to you through different touch points. They may see you on a social media post. A little later, they may see another post and visit your website. On your website they may come across your blog and realize your company and products are quite special and there’s a sale going on right now, so why not give you a try? Blogs strengthen your marketing.
A Powerful Tool
Blogging is a powerful tool for businesses today. Increase your website traffic and total sales simply by keeping an active blog on your site. People aren’t truly convinced about your quality until they buy. But blogs are the next best way to demonstrate your expertise and quality. The blog is alive and thriving in 2022. When used strategically, a company blog can help you increase website traffic, close more sales, and strengthen your marketing as a whole.
