Facebook Advertising in a nutshell
Ever wonder how Facebook reached the top of the social media food chain?
The answer is…..Advertising! Advertising! Advertising!
With all the crazy buzz surrounding Facebook advertising, we at Acquire Agency put together all the cool stuff that could help you optimize your business to the next level.
So here’s “Everything” you need to know about Facebook Advertising.
Facebook and Instagram are a marketing power couple.
Statistics show that one in five minutes on mobile is spent either on Facebook or Instagram.
The acquisition of Instagram by Facebook has made it seamless for businesses to integrate their marketing efforts on two of the highest used social media platforms.
Businesses can now run integrated Ad campaigns on Facebook and Instagram to reach a wider audience.
It’s true Facebook and Instagram do go together like Peanutbutter and Jelly. (check the link for tips).
Examples of businesses successfully using Facebook and Instagram Together
MVMT Watches integrated Facebook and Instagram and saw a 20% lower cost per conversion and cost per action.
Kanui, a Brazilian lifestyle app integrated Facebook and Instagram to generate 2.8x higher returns on ad spend.
Facebook Ad campaigns are easy to set up, accessible, and super effective.
The ancient ways of traditional advertising were reserved for the rich and elite. All the relevant marketing was done at Madison Avenue, and most of the ads were out of context which made them stink.
Things have changed. Facebook has made advertising available to everyone. You can now run ad campaigns from home and reach your desired target audience. Moreover, you can keep optimizing your content with live analytics.
A Facebook Business Page is all you need to get started. Once you have your business page set up, head to Facebook Ads manager to start your first ad campaign.
Learn how to set up your Facebook Ad campaign using the following steps:
Step 1. Choose your campaign objective.
Step 2. Give your campaign an awesome name.
Step 3. Set the budget and schedule for your campaign.
Step 4. Select the audience you want to target.
Step 5. Select the ad placements.
Step 6. Get creative and bring brilliant ads to life.
Let’s talk money! How much does it cost to advertise on Facebook?
Recent research by AdEspresso shows that five factors affect Facebook ad costs:
The Timing
When the competition is highest the cost of advertising goes up. This could be specific to the month, day, or even a specific hour.
Ad Placement
The spots that have a high demand cost more.
Target Audience
Niche Audiences that are targeted by many companies are high competition audiences. The cost to target these audiences is higher.
AdEspresso also calculated the average cost per click for Facebook ads in 2020. The costs were calculated for each campaign objective. Following are the results:
Impressions - $0.98
Lead Generation - $0.67
Conversion - $0.25
Reach - $1.03
Link Clicks - $0.16
Want to know more about Facebook Advertising? Contact our expert team at Acquire today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner, and we have helped countless businesses optimize their social media campaigns on Facebook+Instagram.