Types of Facebook Paid Ads
Don’t know which type of Ad fits your business objectives the best?
You’re in luck! Facebook has a long list of ads to choose from. From Image and video ads to interactive poll ads, they have it all!
Experiment with different types of Ads and find which Ad helps you achieve your marketing goals.
Source: Pexels.com
Check out the types of advertisements you can create on Facebook, and choose which type suits your goals the best.
Image Ads
Image Ads are the best way to start. Creating image ads is relatively easy and if done right it can prove to be very effective.
Creative Image Ads targeted at the right audience convert the highest number of sales.
Here’s an example of an image ad created by Acquire Agency:
Source: Facebook
Video Ads
Video Ads are great to show why your product is cool. Again, with the right video concept, you can hit the sweet spot. The right video ads targeted to the right audience can help you grow your business exponentially.
We at Acquire Agency follow and suggest using these best practices to create effective Facebook Ads:
Use on-video captions. This helps in targeting audiences that have switched off the audio on their device.
Introduce the product in the first three seconds.
Always include a Call-To-Action.
Make sure the on-video is clear to read.
Here are few video ad examples created by Acquire Agency.
Poll Ads
Poll ads are a great way to interact with your target audience. The poll can be added to a video or image ad. Further, you can add separate links for each poll choice.
Source: Facebook
Carousel Ads
Carousel ads allow you to showcase different products or services your business offers. You can upload up to 10 images or videos. Moreover, each image/video can have its own unique link attached below, taking the audience to the specific product purchase page.
Source: SkipTheDishes on Facebook
Lead Ads
Lead ads are great for bringing your audience to sign-up for a trial, subscribe to a newsletter, or ask for more information. Many automakers have used this method to sign-up people for test drives.
This is a great technique to improve sales, and Hootsuite put together a whole tutorial on how you can use these ads to grow your business.
Source: Facebook
Source: Facebook
Want to know more about Facebook Advertising? Contact our expert team at Acquire today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner, and we have helped countless businesses optimize their social media campaigns on Facebook+Instagram.