How The QR Code Will Revolutionize Marketing In 2022
If you watched the Super Bowl this year, you probably saw the speckled square floating across your screen during a commercial break. While this was a unique and new place to see it, you probably knew exactly what it was: a QR code. And you knew what to do with it, too. Maybe you were one of the millions of people who pulled out your phone, opened the camera app, and followed the link to Coinbase.
The QR Code Revolution
The QR code is a revolutionary tool. While not a new technology, it was first used for tracking manufacturing parts in Japan in 1990, it has become an easy do-it-all resource for businesses today. Through a quick scan someone can access a website, contact information, sign up for an event that automatically gets scheduled into their calendar, and more.
How it Works
A QR code is like a sophisticated barcode. Like a barcode, a QR code is an identifier for information. But the QR code can be scanned vertically or horizontally, with a smartphone camera, and can be scanned even when up to 30% of the code is missing. You can quickly and easily create a custom QR code and link to whatever you want to fit the needs of your business.
Common Uses Today
Let’s take a look at how businesses today are using QR codes.
Scan to pay: Scan a code to pay for your product or service through your phone. Similarly, performers and others are using this method to receive tips.
Contact information: No more passing out business cards that get lost and never used! Some are using a single business card with a QR code to pass on their contact information.
Linktree: Businesses can use a QR code to go to a landing page with various options such as contact, shop, follow on social media, and so on. In this way, a QR code can link to multiple places for your business.
Feedback: Every business can benefit from more customer feedback. But how do you get it? Place a QR code in a convenient place – perhaps at the exit of your physical store, or in a card with a product delivery – for a quick and easy prompt.
Follow us on social media: Instead of asking a customer to search your social media handle, give them an easy QR code to instantly link them to your page.
Keep your eyes open. You might find QR codes more frequently than you expect.
Why Use a QR Code?
But why is a QR code important to your business? This simple code holds the key to refining the customer service, marketing, and sales efforts you already have.
Everyone Understands It
Have you visited a restaurant in the last year and a half? You probably came across their digital menu system, accessed by a QR code. Odds are you didn’t think much of it. Like other customers around you, you scanned the code and were well into your meal making decisions without a second thought. This is the beautiful simplicity of the QR code.
Connect with People, Grow Sales
The possibilities are endless. Your QR code strategy can serve the purpose you choose. Build relationships with others by linking to your social media. Grow your sales by advertising a link to a coupon or discount. Improve your customer service by linking to a support line or feedback form.
Simple and Easy to Implement
It’s not just easy for the customers, either. Your business can create a QR code and a landing page within minutes. Of course, you can take more time to get the copy and design perfect. But you can reap the rewards of an easy-to-access QR code quickly and with little time and investment on your part.
Create a QR Code Today
Great news: a QR code is not a new tool to replace all the others you are currently using. It is a supplement tool that boosts everything you are currently doing. This, paired with its incredible simplicity for both businesses and customers, makes it a trending tool you can’t afford to ignore.
