Spring Cleaning: Simplify Your Marketing
The end of the first quarter is quickly approaching and New Years is fading into the horizon behind us. Now is the perfect time to check in with your marketing. How are you doing? What new strategies have you established? What has worked and what hasn’t?
Consider this reflection your marketing spring cleaning. It can be easy to take on or change too much during the exciting hype of New Year's trends. By March, you may find your messaging and operations complicated and results unclear. It’s time to return to the basics.
Marketing Fundamentals
Though the methods of marketing may evolve and trends arise over time, marketing fundamentals stay the same. Build your marketing backbone on these fundamentals, and your marketing will be successful, regardless of what new trends you choose to add on in the process. Most of this comes down to one phrase: keep it simple. As you go through this spring cleaning, here are a few questions to ask:
Is our messaging clear?
Is it easy to understand our company and what we sell?
Is our offer simple?
Is our onboarding process smooth?
How is our customer service post purchase?
Simplify Your Messaging
Regardless of your industry, your marketing messages and communication should be crystal clear. Can someone understand exactly who you are and what you do within a few moments on your website or social media? If not, it’s time to simplify.
Review your marketing from an outsider’s perspective. If someone can’t understand your products and services within a few seconds of seeing your ad, website, or social media, they won’t pursue your company further, and may remember that impression and avoid you in the future.
Simplify Your Offer
The next area to simplify in this process is your offer. Is it easy to understand the scope of what you are selling, how much it is, and why that’s a great exchange? People who are interested in what you’re selling are like a fish caught on your hook. Don’t lose them with a complicated offer. Reel them into the sale by keeping it simple and attractive. Show them why your offer is well worth it.
Simplify for Your Buyers
It’s at this point many companies let go of marketing: the point of sale. Don’t mistake marketing as only occurring before the sale. Marketing is about more than just introducing a product and convincing a purpose. What happens during and after the sale is just as important.
You want your buyers to have an excellent onboarding and post-purchase experience. Why? They will tell others, building your word of mouth marketing, feel great about their purchase, which builds trust, and are more likely to buy again. And recurring buyers are often more valuable than initial buyers, as they understand your offerings already.
Keep it Simple
As you pick up your spring cleaning at the turn of the quarter, remember: keep it simple. As you add new trends and strategies to your marketing: keep it simple. Powerful marketing is marketing that communicates clearly, keeps their offer simple, and creates a smooth onboarding and post-purchase customer service experience.
