How to create a Lookalike Audience on Tik Tok?
A lookalike audience is a group of people that are similar to your existing customers.
Targeting a lookalike audience ensures better conversion rates since the audience group is much likely to perform the same actions taken by your current customers (eg: purchasing a product, subscribing to a service, signing up for a trial, etc.)
Source: TikTok on Youtube
How does it work?
The Tik Tok algorithm matches the attributes of your custom audience with other audience groups that share similar attributes.
You can build your custom audience by selecting
Demographics
Location
Operating System
Interests
The accuracy of the lookalike audience depends on the custom audience that you select. So make sure the list and attributes you provide are correct. Tik Tok recommends a source audience of 10,000 people, to ensure the Tik Tok algorithm runs smoothly.
Steps to Create a Lookalike Audience:
Step 1: Under the “Assets” section click “Audience.”
Source: TikTok on Youtube
Step 2: Click “Create Audience”. In the pop-up that opens select “Create a Lookalike Audience”.
Source: TikTok on Youtube
Step 3: Select Lookalike Audience Source.
Select “Source”, and choose a previously uploaded Custom Audience from the dropdown menu.
Click “Create a Custom Audience” if you haven’t already uploaded a customer list as a custom audience. Learn how to create a custom audience here.
Source: TikTok on Youtube
Step 4: Define Lookalike Audience Traits.
“Contain Source” is the option to determine if you want to include people from your custom audience list in the new Lookalike Audience list.
If you want to include the audience, select “Contain”. If you want to exclude them, select “Omit”.
Step 5: Select System Options
It is recommended to create specific Lookalike Audiences for each operating system if you want to drive app installs. Example: If you want to drive iOS app installs, select iOS and create a Lookalike audience of iOS users.
For website conversions select “All”.
Step 6: Choose the Placement.
Choose the app that you want to target with the lookalike audience.
It is recommended to select the placement that your source audience is based on.
Step 7: Choose the Audience Location.
It is recommended to select the same location as your custom audience.
Step 8: Select Audience Size.
Here you choose how similar you want your lookalike audience to be with your custom audience.
“Narrow” will be much more specific compared to “Broad”.
Step 9: Enter Audience Name and Confirm.
Source: TikTok on Youtube
Note:
Your Lookalike Audience will be available and ready to use in 40-60 minutes.
Once applied to a running ad group, the lookalike audience will refresh once every 7 days. You can also manually refresh the audience by going to the “Audiences” section under “Assets”.
If the source audience is deleted, the lookalike audience won’t refresh.
You can create up to 400 lookalike audiences with the same custom audience.
Click here for tips to manage a Lookalike Audience and FAQs.
Want to know more about TikTok Advertising? Contact our expert team at Acquire Agency today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner and Shopify Partner. We have helped countless businesses optimize their social media campaigns and your business can be next.
Sources:
https://ads.tiktok.com/help/article?aid=9596
https://ads.tiktok.com/help/article?aid=9594
https://www.youtube.com/watch?v=XLfi1l_Xcd4