How To Create Fantastic TikToks, Instagram Reels, and More
Last week we covered the value of video in marketing today. Consumers are more likely to engage with your marketing in a video format. Video is an effective marketing effort overall. When it comes to marketing your business, you should be investing in video. The short video trend continues to rise. How can you join it?
The Origin Story
TikTok introduced the world to short-form video, and other social media platforms followed with Instagram Reels and YouTube Shorts. Today, whole apps or sections of apps are dedicated solely to scrolling through these short videos, most ranging from 10-60 seconds long.
Although our ability for high-quality photography and videos continues to increase, quality is not a priority for these videos. Most are filmed from a camera phone with an average background. This is good news for the business. These videos can be filmed rather quickly and without a lot of editing. You just need to know how.
Which Platform?
First, you need to choose which platform you want to use. Select the platform that answers this question: “Which platform is our audience active on?” Or use a platform to tap into a new audience you want to target.
You can choose more than one. Many who create on TikTok, for example, also upload the same video to Instagram Reels or YouTube Shorts. Choose the strategy that is the most sustainable to manage for your business.
Here’s How You Do It
Once you have your platform, how do you create a video? We’ll cover a list of ideas for inspiration in the next section, but first let’s talk strategy and technique. Although this form of content is vast, it can generally be separated into 4 kinds of content:
Camera facing an engaging individual pointing to text on the screen with a song or trending audio over the video
Camera facing an engaging individual who is speaking directly to the camera (typically no other audio)
Dancing videos: camera facing an individual dancing to a popular song (can be accompanied by text on the screen)
No-person video (camera shows a product, a great view, behind the scenes, etc.) with a popular song or trending audio in the background
TikTok and other short videos have a culture of their own. Audio or video with significant meaning only to the community inside it. Like an inside joke. It may take time to understand the culture and jokes within.
Inspiration for Any Business
Now the fun part. No, you don’t need a fancy camera, background, or lighting. All you need is great energy and an engaging style. You have just a few seconds to capture your audience’s attention before they scroll right past.
No pressure, right?
We’ve got you covered. Check out our list of inspiration below. Any business can customize these to make a video for their business.
“Stop doing this!” Hook with a list of nos for your industry – use an individual demonstrating each point, pointing to text, or use the outward-facing camera to show each point
Give tips related to your industry, service, or product
Show your audience how to do something relating to your business (how to leave a review, how to set up your subscription, how to use your product, and so on)
Feature your employees or other behind-the-scenes content to build trust and attraction
Demonstrate a before and after related to your business (great opportunity to demonstrate the effectiveness of your service or product)
Share encouraging messages that fit with your audience, industry, or the season
Always include a trending audio or song, your company’s chosen individual speaking directly to the camera, or voiceover the existing video.
Get Help and Make Your Own Marketing Videos
Just as all of the established social media platforms were beginning to get comfy, TikTok and its short-form video trend arrived on the scene. Now, it is becoming a well-established form of consuming content online today. If all of this is overwhelming, don’t worry. Contact us today to get personalized advice on how to market your business with TikToks, Instagram Reels, and more.
