How To Develop Your Video Marketing Strategy
It’s 2022, and businesses online can no longer avoid marketing through video content. Consumers are viewing more and more visual and video content. Attention spans are getting shorter. And making video content is easier and more accessible than ever before. 62% of marketers rate video engagement as their top metric for measuring success in their marketing. To thrive as a business today, you must engage in video marketing.
Video Where?
What platform first comes to mind when you think of video marketing content? It may be a TV commercial or any social media platform – Youtube, Instagram, Facebook, TikTok, and so on. But video content goes beyond these platforms. Video is everywhere.
Video can increase your landing page’s conversion rate by 80%. Including “video” in your email’s subject will increase your open rates by 19%. Add video interviews with your top clients on your website to build social proof. Embed an explainer video on your home page so people understand exactly who you are and what you do.
The ideas are endless. Yes, social media videos are extremely valuable. But opportunity abounds. Where should you put your video content? The following questions help you answer.
What platform is our ideal client most active on?
Where do we want to increase engagement?
Where are our competitors using video content?
Video What?
Not all video content is the same, either. You could sit an individual from your company down at a desk or have them stand in front of a wall and talk to a camera. This is popular on Youtube. You can take the camera behind the scenes. You can go completely digital: use cartoon figures, only words, only shapes. Choose to voiceover the visuals or use only music and on-screen words to make your point.
Here are a few questions to help you choose what kind of video is best for you:
Do we have the resources more suited towards digital or live person videos?
What form of video content do our current resources reflect? (for example: do you share a lot of behind-the-scenes photos or digitally designed photo content?)
What format is best suited to showcase our products and services?
Video How?
Once you know where you will put your video content and what kind of videos you will create, you must make choices about your style and personality. There are some standards that apply to any video you make. For example, all video content today should be authentic and real, not flashy, highly personalized and memorable, engaging, and as personalized as possible.
Even through these requirements, your personality can shine. The following questions will help you develop yours:
What is the tone of our company currently? (professional, casual, sarcastic, whimsical, etc.)
How can our brand identity come through every video? (colors and style, music choices, etc.)
What are some examples of other company or competitor videos we aspire to be like?
Create Video Content Now
Video content in 2022 comes in all shapes and sizes. Professional and casual. Real life and digital. Short and long. The video content best suited for your business will look different than someone else’s business.
Absolutely develop a video marketing strategy. But not all video content is created equal. Take the time to consider where you should develop video content, how you will structure it, how long it will be, and so on. Call in a professional to help, like our team here at Acquire Agency. A professional can give you better insights so you know you’re choosing the most successful option for your business.
