How to use Instagram reels to advertise your business
The Instagram reels feature, infamously known as the “TikTok copycat” has gotten quite a positive response from social media users.
This feature on Instagram allows creators to create short videos (up to 60 seconds), and unlike stories, these videos don’t disappear after 24 hours.
Source: Pexels.com
Just like TikTok, Instagram reels also offers various video editing tools. Creators can use multiple videos, stickers, filters, interactive backgrounds, etc. to edit videos.
Instagram reels now also have a specific section on the app (similar to TikTok’s ‘For You’ page). To go to the reels section, just click on the reels icon found at the bottom of the home page.
Source: Hootsuite.com
You can also go to an individual’s profile and click on the reels icon to see all of their reels collection.
Source: Hootsuite.com
How to use Instagram Reels to advertise your business
With the launch of Instagram reels, there has emerged a new target audience. These people like quick and easy-to-digest content. Many brands have jumped to using reels to engage with this new audience. Famous brands like Sephora, Louis Vuitton, and Maybelline have started to take advantage of this opportunity.
If you want to widen your advertising reach, you shouldn’t miss out on Instagram Reels. Here’s how you can use reels to optimize your advertising campaigns on Instagram:
Tip 1: Use reels to share educational content.
Create and share educational videos of how your products can be used for various things. For example; top 5 make-up tips, how to make french pancakes in 5 minutes, top 10 outfits for the summer, etc. You can also create these videos in collaboration with other creators and influencers.
Rena Awada used reels to share educational content perfectly. She is the owner of Healthy Fitness Meals, and she used reels to share fun, easy, and healthy recipes for families.
Source: Hootsuite.com
Her content makes a perfect connection with her brand, and the videos are very simple and easy to follow. She also uses best practices while posting and incorporates trending hashtags for all her posts.
Tip 2: Showcase your products
Reels are also a great place to speak about the various products from your product catalog. Back up great content with engaging and descriptive captions, and don’t forget to use trending hashtags.
Here are some good examples from Elf Cosmetics and Deborah Cosmetics. Notice how they have demonstrated their product and written great captions that are engaging, descriptive, and include call-to-actions and hashtags.
Source: Hootsuite.com
Source: Hootsuite.com
Tip 3: Post Behind-The-Scenes content of the team
This is a great way for your business to build a personable connection with the customers. Giving the audience a sneak peek at how things work at your business, gives them a sense of connection with the business.
Check out these examples, where Fast and Food shared how they prepared food for their guest during the pandemic. Benefit Cosmetics on the other hand shared a day in the life of their graphic designer.
Source: Hootsuite.com
Tip 4: Use Reels to announce sales and special offers
Once you start to engage with the audience, reels can also be a great platform to let the audience know about sales and offers. However, try not to make your posts feel too much like a commercial. Engage with the audience authentically and occasionally let them know about special offers.
Source: Hootsuite.com
Tip 5: Use Instagram Reel Ads
In June 2021, Instagram started to offer reels as an Ad placement option. Many brands have started to experiment with the effectiveness of this new ad placement option. The placement can be used for 6 different advertising objectives.
Source: Hootsuite.com
Want to know more about Instagram Advertising? Contact our expert team at Acquire today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner, and we have helped countless businesses optimize their social media campaigns on Facebook+Instagram.
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