How to use the TikTok algorithm to increase reach?
The TikTok algorithm may be just the thing that keeps bringing fans back to the app. The algorithm works its magic to personalize each TikTok user’s ‘For You’ Feed. This way each user has a unique feed that’s tailored specifically according to what they like. This is a big reason why TikTok users find the content on the app so addictive.
Source: theverge.com
How does the TikTok algorithm work?
TikTok recently revealed the key ranking signals for their algorithm. The following factors influence what the users see on their ‘For You’ feed.
User Interaction
The algorithm tracks how the users interact with the content on the app. Examples of this can include; the posts you like, the posts you dislike, the creators you follow, etc.
Video Information
The algorithm also scans information of the videos that users are looking for on the Discover tab. The algorithm scans information like Hashtags, Captions, Effects, etc used in the video.
Users Device and Account Settings
The algorithm also takes the user settings into consideration. This includes the country settings, language settings, type of mobile device, etc.
How to use the algorithm in your favor to increase reach.
Tip 1: Upgrade to a TikTok Pro account.
While this will not directly get your ads to appear in the ‘For You’ feed of the masses, it’s a good place to start if your goal is to master the TikTok algorithm.
The pro account will give you important insights about your audience. You can use this information to constantly improve your content strategy. A good understanding of the algorithm will help you use the pro account insights more effectively.
Tip 2: Write great captions
The caption of your video should get the users interested in the actual video. Write captions that viewers can engage with. The right captions can help the algorithm show your content to the right audience.
Source: Hootsuite.com
Tip 3: Post when your audience is active
Posting when your audience is active can be the key to get active engagement. Active engagement is a key signal for the algorithm. You can find when your audience is active using the pro account analytics. Learn how to use pro account analytics here.
Source: Hootsuite.com
Tip 4: Engage and connect with other TikTok Creators
Commenting on posts by other creators is a great way to boost your content on the ‘For You’ page. Research suggests, 21% of TikTok users like brands that engage with other creators.
Also, make it a practice to reply to comments on your own posts. These practices can help in boosting your content’s engagement signals for the algorithm to pick up on.
You can also use tools like duet and stitch to interact with other users. Stitch is a new tool that lets you take clips from other creator’s content and add it to your videos.
Duet is a similar feature where you can create a “duet” video with another creator. You can pick a video from another creator and comment on their video in real-time. Gordon Ramsey put this feature to best use to comment on recipe videos.
Source: Hootsuite.com
Tip 5: Use the right Hashtags.
Using the correct hashtags can get your content displayed to the right audience. You can find trending hashtags on the ‘Discover’ page. Find the trending hashtags that match your brand and use them for your content.
Participating in hashtag challenges also boosts your chances of reaching a wider audience. 61% of TikTok users like it when brands create content on trending topics.
Source: Hootsuite.com
Want to know more about TikTok Advertising? Contact our expert team at Acquire Agency today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner and Shopify Partner. We have helped countless businesses optimize their social media campaigns and your business can be next.
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