TikTok Shopping in a Nutshell
In TikTok’s big announcement this August, the social media giants launched their new In-App Shopping Feature. TikTok Shopping will make it possible for creators to add a shopping tab to their profile. This means the audience on TikTok will now be able to purchase items right on the app.
Source: Businessinsider.com
In this blog, you can learn everything you need to know about this new feature on TikTok and how you could use it to optimize your business’s sales.
What is TikTok shopping?
With the launch of this new feature, TikTok is bringing e-commerce to the app. This will allow the creators to create a fully integrated experience on the app, where they can promote and sell their products at the same place.
Creators will now have the option to add the shopping tab to their profiles. This means, if a fan visits the brand page and likes the products, they can start browsing through the product catalog without leaving the app.
Source: Hootsuite.com
The TikTok shopping feature in many ways could be similar to the Instagram shopping feature, however, it will be interesting to see how TikTok tries to make their store offering better.
All the products displayed in the TikTok shop tab will be generated from the business’s Shopify catalog. If visitors like a product and want to purchase they will be easily navigated to the business’s checkout page on the website.
The products in the TikTok shop catalog can also be tagged to all paid and organic posts on TikTok.
Source: Hootsuite.com
Who can use TikTok shopping?
To add the TikTok shopping feature to your profile you need to create a TikTok Business Account.
Spotify also announced that select merchants will get early access to TikTok shopping starting September 2021. Also, few Canadian merchants are in line to get access in the coming weeks. TikTok will also keep adding new regions in the upcoming months.
How to set up TikTok Shopping?
Shopify announced that merchants can request early access to TikTok shopping through Shopify’s TikTok channel. Stay up-to-date with the following information by downloading the TikTok app for your Shopify store.
Want to know more about TikTok Advertising? Contact our expert team at Acquire Agency today and let us help you take your marketing performance to the next level.
Acquire Agency is an official Facebook Marketing Partner and Shopify Partner. We have helped countless businesses optimize their social media campaigns and your business can be next.
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