Twitter Tips For The Perfect Marketing Strategy

With over 206 million daily users in 2021, Twitter provides massive opportunities for brands to connect with customers on a more personal level. From providing customer service to promoting sales and special offers, brands can ramp up business by making the most of this app. However, not all brands are using Twitter to its full potential. Here are some tips for what brands should and should not do to make the most out of Twitter.

Dos

1. Be Visual

   Twitter claims that tweets with photos get more engagement. You can add some flavor to your content by using a combination of photos and graphics. 

2. Use the Right Tone and Voice

   A Twitter account tells people how great your brand is and how essential your products and services are. The right tone matters and it should match the brand and the target audience. 

3. Make Short Tweets

   According to Twitter analytics, shorter tweets of less than 100 characters generate more engagements. It’s common for Twitter users to scroll by longer texts. Also, the message is lost when the tweet is split. You need to replace longer tweets with a post on the company blog or share a text photo. 

4. Follow Specific People

   Following the right people on Twitter has lots of benefits. For example, it can boost your account within the Twitter Suggested Users algorithm. Follow key influencers from the community and star customers to build your brand’s credibility. 

5. Tweet Frequently

   When you send a tweet, it can quickly drown other tweets from active accounts. So tweeting frequently throughout the day is necessary to improve the visibility of your updates. 

Don’ts

1. Trust Bots and Automation Tools

   Automation tools and bots that Tweet, Retweet and follow users, pose threats to your business account. Most of them are spammy, unpredictable, and create ugly tweets. You’d rather hire someone to handle your brand’s Twitter account.

2. Shy Away from Sharing Content with Others

   Twitter users follow an account because of shared interests. Sharing well-written and relevant content gives users more reasons to follow you.

3. Follow Everyone

   As you begin, don’t be desperate to follow everyone so they can follow you back. Well, you may get many followers but only a few likes, which affects your tweets’ rating. A lower rating sends a negative signal to future clients who wish to collaborate with your brand’s social media team. 

4. Forget About Your Account Safety

   There are cases of businesses getting hacked and locked out of their accounts by spammers. This can taint a brand’s reputation, so remember to secure your account with strong passwords.

By following the tips on ways to use Twitter, you will capitalize on Twitter marketing this year while avoiding expensive mistakes. Good luck!