Get Ready For Crypto Ads In The Super Bowl
Watching the most important football game of the season comes with its own set of traditions. Homemade nachos and drinks, family or friends gathering around the screen, and watching the big game. But that’s not all people get excited for. The iconic Super Bowl commercials can be just as exciting as the game. And this year, you can expect to see a few new faces in the commercials.
The Super Bowl is one of the biggest opportunities of the year for advertisements. It’s one of the few times many around the country are gathered around their screen at the same time. Super Bowl commercials are often talked about for weeks after the game. So after February 13th, expect to be talking more about cryptocurrency.
Crypto.com
Crypto.com first released a nationwide commercial in October featuring Matt Damon. The cryptocurrency platform based in Singapore has been making big moves to get their name out there. They recently bought the naming rights of the Staples center in Los Angeles, which will now be known as Crypto.com Arena.
Now, they will be featured in the Super Bowl commercial lineup. Because what better way to become a household name than a Super Bowl ad?
FTX
The cryptocurrency exchange FTX started an ad campaign at the beginning of this football season. It has run all season. You may recognize the commercial featuring Tom Brady and Gisele Bündchen and the slogan “You In?” The commercials are quick and intriguing, created to build a curiosity and attraction for cryptocurrency trading.
Expect to see FTX during the Super Bowl as they continue their invitation to make a commitment to cryptocurrency.
Other Cryptocurrency Commercials
Will other companies be featured during the Super Bowl? None have been confirmed at this moment. But as FTX and Crypto.com take centre stage, they pave the way for more cryptocurrency exchanges, NFTs, the Metaverse, and all other forms of digital advances we are seeing in our world today.
The first step is to start the conversation. And that’s exactly what these companies are doing.
What Does This Mean?
Don’t expect an explanation of cryptocurrency or NFTs from these commercials. Although it has been around for over a decade at this point, many people still don’t understand or trust cryptocurrency.
This happens with every new concept introduced to the world. There is always a period of suspicion or hesitancy. A time while the majority lingers behind while the daring jump forward and test something out. Once the concept is adopted openly and understood, a deeper level of commercials can be made.
But on February 13, expect to see some fun and engaging commercials that build excitement and spark conversation around the topic of cryptocurrency.
Cryptocurrency Continues to Grow
Business Insider claims there are players in the cryptocurrency and NFT space still trying to get their commercial spot during the big game. They all want their chance to grow awareness and excitement around this digital future so many don’t understand.
Most of all, they want their name associated with your first experience. An interesting and exciting time lies ahead of us as this digital space grows and more companies vie for their spot as the go-to company for cryptocurrency.
